Nibbler SEO audit for www.nngroup.com
Summary
Overall9.6
The overall score for this website.
Accessibility9.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 09:28 on 2 May 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Internal links7.9
- 9 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.nngroup.com/articles/picture-superiority-effect Article The Picture-Superiority Effect: Harness the Power of Visuals April 26 Apr 26 People often remember visuals better than words. Designers can leverage the picture-superiority effect to make their products memorable and learnable. www.nngroup.com/ www.nngroup.com/articles/affinity-diagram Article Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas April 26 Apr 26 Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops. www.nngroup.com/ www.nngroup.com/articles/wizard-of-oz Article The Wizard of Oz Method in UX April 19 Apr 19 The Wizard of Oz is a user-research method where a user interacts with a mock interface controlled, to some degree, by a person. www.nngroup.com/ www.nngroup.com/articles/recommendations-calculator Article 12 Design Recommendations for Calculator and Quiz Tools April 19 Apr 19 Calculators and quizzes are useful and trustworthy when they are easy to use. www.nngroup.com/ www.nngroup.com/videos/cookie-permissions-guidelines Video Cookie Permissions: 6 Design Guidelines May 1 May 1 Design cookie permissions that strike the balance between respecting user privacy and being user-friendly. www.nngroup.com/ www.nngroup.com/videos/7-steps-collaboration Video Successful Projects: 7 Steps for Better Collaboration April 29 Apr 29 Effective collaboration can be challenging, yet it is crucial for successful outcomes. By following 7 steps for better collaboration, you can avoid the most common issues and set yourself up for success. www.nngroup.com/ www.nngroup.com/videos/journey-management-competencies Video The 3 Competencies of Journey Management April 24 Apr 24 Managing journeys requires a continuous practice of 3 interdependent competencies: collecting insights, analyzing them to drive design strategy, and orchestrating journey experiences for users. www.nngroup.com/ www.nngroup.com/training/virtual Virtual Training Choose from 50+ UX courses, convenient for your schedule. Take one or many courses In the comfort of your office or home Interactive teaching via live video conferencing Eligible for UX Certification www.nngroup.com/training/ www.nngroup.com/courses/ux-leadership-skills-for-all UX Leader: Essential Skills for Any UX Practitioner Apply practical leadership skills to your UX role, regardless of your title management www.nngroup.com/training/.../
- Consider shortening long anchor text.
- 31 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.6
Rendering Chart...
- This website has an average of 1,045 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.nngroup.com/ | 2995 | 425 |
| www.nngroup.com/articles/ | 14895 | 2351 |
| www.nngroup.com/training/ | 2792 | 385 |
| www.nngroup.com/courses/ | 814 | 87 |
| www.nngroup.com/training/.../ | 12934 | 1977 |
Images9.7
6% of images have a clearly defined size
4 images are being resized by the browser
- Most images (94.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 4 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://nngroup.com to http://www.nngroup.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.nngroup.com/ | We provide research-based UX guidance, by studying users around the world. | H1 |
| www.nngroup.com/ | Recent Articles from NN/g | H2 |
| www.nngroup.com/ | Recent Videos from NN/g | H2 |
| www.nngroup.com/ | Upcoming UX Training | H2 |
| www.nngroup.com/ | Popular UX Topics | H2 |
| www.nngroup.com/ | Upcoming Training | H2 |
| www.nngroup.com/ | Our Research | H2 |
| www.nngroup.com/ | Consulting Services | H2 |
| www.nngroup.com/ | The Picture-Superiority Effect: Harness the Power of Visuals | H3 |
| www.nngroup.com/ | Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas | H3 |
| www.nngroup.com/ | The Wizard of Oz Method in UX | H3 |
| www.nngroup.com/ | 12 Design Recommendations for Calculator and Quiz Tools | H3 |
| www.nngroup.com/ | Cookie Permissions: 6 Design Guidelines | H3 |
| www.nngroup.com/ | Successful Projects: 7 Steps for Better Collaboration | H3 |
| www.nngroup.com/ | The 3 Competencies of Journey Management | H3 |
| www.nngroup.com/ | Virtual Training | H3 |
| www.nngroup.com/ | Virtual Training | H3 |
| www.nngroup.com/ | Virtual Training | H3 |
| www.nngroup.com/ | Virtual Training | H3 |
| www.nngroup.com/ | Virtual Training | H3 |
| www.nngroup.com/ | World Leaders in Research-Based User Experience | H4 |
| www.nngroup.com/ | Explore our research | H4 |
| www.nngroup.com/articles/ | Articles & Videos | H1 |
| www.nngroup.com/articles/ | Browse By Topic or Author | H1 |
| www.nngroup.com/articles/ | Topics | H1 |
| www.nngroup.com/articles/ | All Topics | H1 |
| www.nngroup.com/articles/ | Popular Articles | H1 |
| www.nngroup.com/articles/ | Authors | H1 |
| www.nngroup.com/articles/ | All Authors | H1 |
| www.nngroup.com/articles/ | Successful Projects: 7 Steps for Better Collaboration | H2 |
| www.nngroup.com/articles/ | Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas | H2 |
| www.nngroup.com/articles/ | The Picture-Superiority Effect: Harness the Power of Visuals | H2 |
| www.nngroup.com/articles/ | The 3 Competencies of Journey Management | H2 |
| www.nngroup.com/articles/ | How to Present UX Research Results Responsibly | H2 |
| www.nngroup.com/articles/ | 12 Design Recommendations for Calculator and Quiz Tools | H2 |
| www.nngroup.com/articles/ | The Wizard of Oz Method in UX | H2 |
| www.nngroup.com/articles/ | Intranet Feedback Features | H2 |
| www.nngroup.com/articles/ | Have Your UX Job Wish Come True With METEOR | H2 |
| www.nngroup.com/articles/ | 3 Types of Online Calculator and Quiz Tools | H2 |
| www.nngroup.com/articles/ | 10 Usability Heuristics for User Interface Design | H2 |
| www.nngroup.com/articles/ | Empathy Mapping: The First Step in Design Thinking | H2 |
| www.nngroup.com/articles/ | When to Use Which User-Experience Research Methods | H2 |
| www.nngroup.com/articles/ | Service Blueprints: Definition | H2 |
| www.nngroup.com/articles/ | Journey Mapping 101 | H2 |
| www.nngroup.com/articles/ | The Four Dimensions of Tone of Voice | H2 |
| www.nngroup.com/articles/ | Between-Subjects vs. Within-Subjects Study Design | H2 |
| www.nngroup.com/articles/ | UX Research Cheat Sheet | H2 |
| www.nngroup.com/articles/ | Usability 101: Introduction to Usability | H2 |
| www.nngroup.com/articles/ | Usability Testing 101 | H2 |
| www.nngroup.com/articles/ | Why You Only Need to Test with 5 Users | H2 |
| www.nngroup.com/articles/ | UX Mapping Methods Compared: A Cheat Sheet | H2 |
| www.nngroup.com/articles/ | Design Thinking 101 | H2 |
| www.nngroup.com/articles/ | The 6 Levels of UX Maturity | H2 |
| www.nngroup.com/articles/ | When and How to Create Customer Journey Maps | H2 |
| www.nngroup.com/articles/ | Top 10 Application-Design Mistakes | H2 |
| www.nngroup.com/articles/ | User Interviews: How, When, and Why to Conduct Them | H2 |
| www.nngroup.com/articles/ | F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile) | H2 |
| www.nngroup.com/articles/ | Checkboxes vs. Radio Buttons | H2 |
| www.nngroup.com/articles/ | User-Experience Quiz: 2020 UX Year in Review | H2 |
| www.nngroup.com/articles/ | Successful Projects: 7 Steps for Better Collaboration | H2 |
| www.nngroup.com/articles/ | The 3 Competencies of Journey Management | H2 |
| www.nngroup.com/articles/ | How to Present UX Research Results Responsibly | H2 |
| www.nngroup.com/articles/ | Intranet Feedback Features | H2 |
| www.nngroup.com/articles/ | Have Your UX Job Wish Come True With METEOR | H2 |
| www.nngroup.com/articles/ | Why the UX Team Doesn't Get the Credit | H2 |
| www.nngroup.com/articles/ | What is Whitespace? | H2 |
| www.nngroup.com/articles/ | In-Page Links: 3 Usability Tips | H2 |
| www.nngroup.com/articles/ | 3 Tips for More Engaging Remote UX Workshops | H2 |
| www.nngroup.com/articles/ | How to Use the Zeigarnik Effect in UX | H2 |
| www.nngroup.com/articles/ | The Picture-Superiority Effect: Harness the Power of Visuals | H2 |
| www.nngroup.com/articles/ | Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas | H2 |
| www.nngroup.com/articles/ | 12 Design Recommendations for Calculator and Quiz Tools | H2 |
| www.nngroup.com/articles/ | The Wizard of Oz Method in UX | H2 |
| www.nngroup.com/articles/ | 3 Types of Online Calculator and Quiz Tools | H2 |
| www.nngroup.com/articles/ | AI UX-Design Tools Are Not Ready for Primetime: Status Update | H2 |
| www.nngroup.com/articles/ | Breakpoints in Responsive Design | H2 |
| www.nngroup.com/articles/ | Planning Research with Generative AI | H2 |
| www.nngroup.com/articles/ | Diary Studies: Understanding Long-Term User Behavior and Experiences | H2 |
| www.nngroup.com/articles/ | New Users Need Support with Generative-AI Tools | H2 |
| www.nngroup.com/articles/ | World Leaders in Research-Based User Experience | H4 |
| www.nngroup.com/training/ | Training & Events | H1 |
| www.nngroup.com/training/ | Virtual Training | H2 |
| www.nngroup.com/training/ | Â Virtual Training | H2 |
| www.nngroup.com/training/ | UX Certification | H2 |
| www.nngroup.com/training/ | Â UX Certification | H2 |
| www.nngroup.com/training/ | Team Training | H2 |
| www.nngroup.com/training/ | Â Team Training | H2 |
| www.nngroup.com/training/ | Virtual Training | H3 |
| www.nngroup.com/training/ | Team Training | H3 |
| www.nngroup.com/training/ | Virtual Training | H3 |
| www.nngroup.com/training/ | Virtual Training | H3 |
| www.nngroup.com/training/ | World Leaders in Research-Based User Experience | H4 |
| www.nngroup.com/courses/ | Browse Courses | H1 |
| www.nngroup.com/courses/ | World Leaders in Research-Based User Experience | H4 |
| www.nngroup.com/training/.../ | Virtual Training | H1 |
| www.nngroup.com/training/.../ | How to Find and Register for Training | H2 |
| www.nngroup.com/training/.../ | Â How to Find and Register for Training | H2 |
| www.nngroup.com/training/.../ | What You'll Learn | H2 |
| www.nngroup.com/training/.../ | Â Course Topics | H2 |
| www.nngroup.com/training/.../ | UX Certification | H2 |
| www.nngroup.com/training/.../ | Â UX Certification | H2 |
| www.nngroup.com/training/.../ | Who will you meet? | H2 |
| www.nngroup.com/training/.../ | Convince Your Boss: Why You Should Attend | H2 |
| www.nngroup.com/training/.../ | Â Why You Should Attend | H2 |
| www.nngroup.com/training/.../ | Learn More About Participating in Virtual Training | H2 |
| www.nngroup.com/training/.../ | Frequently Asked Questions | H2 |
| www.nngroup.com/training/.../ | Upcoming Virtual Training | H3 |
| www.nngroup.com/training/.../ | Virtual Training | H3 |
| www.nngroup.com/training/.../ | Virtual Training | H3 |
| www.nngroup.com/training/.../ | Virtual Training | H3 |
| www.nngroup.com/training/.../ | Virtual Training | H3 |
| www.nngroup.com/training/.../ | Virtual Training | H3 |
| www.nngroup.com/training/.../ | We offer 2 virtual course formats | H3 |
| www.nngroup.com/training/.../ | 1 Full day per Course | H3 |
| www.nngroup.com/training/.../ | 2 Half-days per Course | H3 |
| www.nngroup.com/training/.../ | Future UX Training | H3 |
| www.nngroup.com/training/.../ | World Leaders in Research-Based User Experience | H4 |
| www.nngroup.com/training/.../ | Generating Big Ideas with Design Thinking | H4 |
| www.nngroup.com/training/.../ | Measuring UX and ROI | H4 |
| www.nngroup.com/training/.../ | UX Leader: Essential Skills for Any UX Practitioner | H4 |
Meta tags10.0
This is how this website will look in Google search listings:
Nielsen Norman Group: UX Training, Consulting, & Research
www.nngroup.com/
A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.nngroup.com/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.nngroup.com/ | description | A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients. |
| www.nngroup.com/ | keywords | Jakob Nielsen, Don Norman, Donald A. Norman, Bruce Tognazzini, Tog, usability consulting, usability consultant, UX consulting, UX consultant, usability training, user experience, user-centered design, UCD, human factors, Web guru, design gurus, process improvement, NNG, nngroup |
| www.nngroup.com/ | google-site-verification | l0IUeb5igyeFisldPra8f_Qt0z2WGy8cobau_DRiJUs |
| www.nngroup.com/ | robots | noarchive |
| www.nngroup.com/ | twitter:dnt | on |
| www.nngroup.com/ | twitter:site | @nngroup |
| www.nngroup.com/articles/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.nngroup.com/articles/ | description | Research-based articles about user experience (UX), interaction design, web usability, user testing, and UI/GUI design by Nielsen Norman Group authors, including Jakob Nielsen, Don Norman, Bruce 'Tog' Tognazzini, and other group members. |
| www.nngroup.com/articles/ | robots | noarchive |
| www.nngroup.com/articles/ | twitter:dnt | on |
| www.nngroup.com/articles/ | twitter:site | @nngroup |
| www.nngroup.com/training/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.nngroup.com/training/ | description | User experience training by NN/g's experts (offered in person or online) teaching practical skills, proven usability methods, best design practices. |
| www.nngroup.com/training/ | keywords | usability training,user experience training,design,Web,website,intranet,application,interaction,information architecture,IA,writing,learn,training,conference,tutorial,course,Internet,user testing,user experience |
| www.nngroup.com/training/ | robots | noarchive |
| www.nngroup.com/training/ | twitter:dnt | on |
| www.nngroup.com/training/ | twitter:site | @nngroup |
| www.nngroup.com/courses/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.nngroup.com/courses/ | description | User experience training courses offered worldwide. Over 40 in-depth, full-day courses teaching practical skills, proven methods and best practices. |
| www.nngroup.com/courses/ | keywords | Jakob Nielsen, Don Norman, Bruce Tognazzini, Tog, UX training courses, learning human-centered design, user experience courses, tutorials, discount usability engineering course, usability training, Web design workshop, writing workshop, write for online medium |
| www.nngroup.com/courses/ | robots | noarchive |
| www.nngroup.com/courses/ | twitter:dnt | on |
| www.nngroup.com/courses/ | twitter:site | @nngroup |
| www.nngroup.com/training/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.nngroup.com/training/.../ | description | The NN/g's live online UX training event includes both intensive classroom learning and open community interaction with other UX professionals. We’re excited to bring the UX community together for a new, digital approach to the UX Conference. |
| www.nngroup.com/training/.../ | keywords | virtual conference, ux conference, remote training, virtual training, online ux certification, online UX training, UX training |
| www.nngroup.com/training/.../ | robots | noarchive |
| www.nngroup.com/training/.../ | twitter:dnt | on |
| www.nngroup.com/training/.../ | twitter:site | @nngroup |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
All dates found
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